Overview

2024 WEBSITE PROPOSAL & PITCH

This proposal outlines the development of a vibrant, inclusive and dynamic website for George-Murray Nightingale, an accomplished dancer and teacher. The website will serve as both a portfolio and booking platform, emphasizing George's commitment to creating a safe space for the queer community in the arts.

Objectives

2024 WEBSITE PROPOSAL & PITCH

• Showcase George's performance and teaching credentials.
  
• Provide an easy-to-use booking system for one-on-one and group dance classes.
  
• Highlight George's unique approach to ballet, focusing on diversity and acceptance.
  
• Connect with dance schools, studios, and casting directors in Melbourne and Sydney.
  
• Serve as a platform for artistic collaboration and community building.
  

Company Directors

Tim Barnes and Scott Pokorny

Target Audience

2024 WEBSITE PROPOSAL & PITCH

• Queer individuals of all ages seeking a safe space for dance.
  
• Dance schools and studios in Melbourne and Sydney.
  
• Creative professionals and casting directors in the arts industry.
  

Design Layout

2024 WEBSITE PROPOSAL & PITCH

• Bright, vibrant color scheme reflecting the rainbow and queer flag.
  
• Integration of custom artwork and GIF animations.
  
• British-themed voiceovers and sayings to honor George's heritage.
  
• User-friendly interface with clear navigation to different sections: About Me, Booking, Galleries, What’s On, Contact.
  
• Responsive design for optimal viewing on various devices.
  

References:

Website: Jackson Grant Weddings

Artist: Carla McRae

Typography

2024 WEBSITE PROPOSAL & PITCH

Playfair Display

• Style: This font is a serif typeface with a high contrast design, which gives it a stylish and elegant look. It's excellent for headings and titles.
  
• Suitability: The sophistication of Playfair Display can complement the artistic and performance aspects of George's profile, resonating with his professional dance background.
  
• Usage: Ideal for main headings, especially on the homepage, biography, and gallery titles.
  

Montserrat

• Style: Montserrat is a sans-serif typeface known for its versatility and modern feel. It has a wide range of weights, making it flexible for various uses.
  
• Suitability: Its clean and contemporary appearance is perfect for a website that seeks to be inclusive and welcoming. It reflects modernity and is easily readable, which is crucial for diverse audiences.
  
• Usage: Suitable for body text, navigation menus, and secondary headings. It pairs well with more decorative fonts like Playfair Display.
  

Raleway

• Style: Raleway is an elegant sans-serif typeface with a unique touch that doesn't compromise readability. It has a friendly and approachable character.
  
• Suitability: The font's approachable and slightly playful nature aligns well with the themes of diversity, acceptance, and George's vibrant personality.
  
• Usage: Great for call-to-action buttons, captions under images or videos, and smaller subheadings.
  

Colour Palette

2024 WEBSITE PROPOSAL & PITCH

Bright Royal Blue (Hex: #0057B7)

Description: A vivid and engaging shade of blue that conveys trust and professionalism.

Usage: Ideal for primary buttons, headings, or as an accent color in the navigation bar. It stands out well against lighter backgrounds and can be used to highlight important sections.

Vibrant Magenta (Hex: #D81B60)

Description: A bold and warm pinkish-purple that exudes creativity and energy.

Usage: Excellent for call-to-action elements, links, or to highlight key features. It pairs well with blue and adds a playful, dynamic touch to the design.

Colour Palette

2024 WEBSITE PROPOSAL & PITCH

Sunshine Yellow (Hex: #FFC107)

Description: A bright and cheerful yellow that brings a sense of optimism and joy.

Usage: Suitable for secondary buttons, icons, or to bring attention to special announcements. It can also be used in graphics or to accentuate text boxes.

Emerald Green (Hex: #009688)

Description: A sophisticated yet vibrant color that adds a natural, grounding element to the palette.

Usage: It's excellent for interactive elements like hover effects on buttons or links, to frame quotes or testimonials, and as a background for sections that require a calm yet engaging backdrop.

Key Features

2024 WEBSITE PROPOSAL & PITCH

1. Portfolio Galleries: Separate galleries for performance and teaching, including images and videos.
   
2. Booking System: Simplified booking for private and group classes, with an emphasis on queer-focused ballet lessons.
   
3. Multimedia Integration: Video gallery of past shows, audio clips, and social media links.
   
4. Testimonials: Featuring feedback from students and professional collaborators.
   
5. Partner Page: Collaboration with queer-focused organizations and brands.
   
6. Inclusive Environment: Statements on inclusion and diversity, safe space practices.
   
7. Interactive Elements: British sayings with voiceovers, interactive map for class locations.
   
8. SEO and Analytics: Optimization for search engines and integration of analytics to track visitor engagement.
   
9. Email Marketing: Sign-up option for newsletters and updates.
   
10. Personal Branding: Focus on George's personality, story and values.
    

Maintenance & Timeline

2024 WEBSITE PROPOSAL & PITCH

Maintenance

• Monthly updates by George, including schedules and event information.
  
• A user-friendly CMS for easy self-management.
  

Timeline

• Completion and launch by April, aligning with George's retirement from the Australian Ballet.
  

Budget & Platforms

2024 WEBSITE PROPOSAL & PITCH

Budget

Detailed after platform selection and feature finalization. Costs to consider are below

• Squarespace: basic plan is $16 p/m, $192 p/a (27% disocount when paid annually, $140.60)
  
• Domain eg. digitalpacific to use.com.au $19.95 p/a
  
• Brodie: $28 p/h cap at 10-15 hours (up to $420)
  

Platform Research

• Researching the best platforms for hosting, focusing on user experience, SEO, and e-commerce capabilities.
  
• Squarespace.
  

Conclusion

2024 WEBSITE PROPOSAL & PITCH

This proposal aims to create a website that not only highlights George-Murray Nightingale's talents and achievements but also fosters a sense of community and inclusivity. The combination of a vibrant design, comprehensive features, and a focus on George's unique personality and values will make the website a central hub for his artistic endeavors and advocacy in the queer community.

www.scimmdance.com.au

Brodie James

Marketing Manager

brodie@scimmdance.com.au

Storyboard

2023 BRAND CAMPAIGN

#scene 1 (5s)

Scott + Tim

#scene 2 (12s)

ASCENSION

#scene 3 (5s)

SCOTT + TIM

#scene 4 (12s)

PLATFORMS

Breakdown: Scene starts with a strong shot of Scott + Tim. Camaera follows them as they open the studio doors to see dancers from our Ascension program.

Breakdown: A small select group of dancers from our Ascension Training Program are being coached. Shots could flash between a montage of pilates/ballet/contemporary styles.

Breakdown: Transition (potential swipe action to camera) back to Scott/Tim opening the next studio doors to our Platforms Youth Company.

Breakdown: A select group from our Platforms Youth Company are being taught the Scimm. signature style of contemporary dance from 1 director.

#scene 5 (5s)

Scott + Tim

#scene 6 (12s)

PROFESSIONAL

#scene 7 (3s)

Scott + Tim

#scene 8 (6s)

FULL-TIME COURSE

Breakdown: Transition back to 1 director opening the next studio doors to our Professional Company.

Breakdown: A select group from our Professional Company are rehearsing a piece from their upcoming show later this year. (Mechorstra?) with 1 director.

Breakdown: Transition to both directors opening final studio doors with cuts to a black screen with "Scimm. (full time course name) launching 2024".

Breakdown: Black screen with the title of the full time course appearing. Include sponsor logos at end of video.

Timing

Competitive Advantages

Competitor Approach

Whether through a graph, timeline, or chart, present the viability of your product or service and tell how your company will operate, make money, and achieve goals.

If you have plenty of ways to make money, focus on one main method, such as subscription, ads, and transactions.

Touch up on key metrics here too, such as Life Time Value (LTV) and Customer Acquisition Cost (CAC).

The Team